The Ministry of Tourism has started broadcasting commercials to promote less-known places
The Ministry of Tourism starts broadcasting the first three commercials, made together with representatives of the Association of Bulgarian Tour Guides. The initiative for popularization of less-known places and tourist sites is in fulfillment of the commitment made by the Deputy Prime Minister and Minister of Tourism Mariana Nikolova to the tour guides during a work meeting with them at the end of July. The aim is to encourage the work and demand of local tour guides, who are one of the most severely affected professions in the sector due to the COVID-19 pandemic. Through the videos with their participation we will acquaint the tourists with what a good tour guide would contribute to their full experience. We will show the faces of those who know and preserve our history, traditions and landmarks.
The campaign includes 20 videos, presenting less-known destinations and cultural and historical monuments in our country, but with great development potential. In the videos, tour guides tell us interesting facts about places and landmarks that are less attended by Bulgarian and foreign tourists.
The first video shows part of the unearthly beauty of the Eastern Rhodopes – the canyon and the Arda river valley. This is one of the most picturesque places in our country, which is beginning to gain popularity in the last two years.
The second video is dedicated to the St. George Rotunda in Sofia. Hundreds of residents and guests of the capital pass by it every day, but few have entered it to see the five layers of frescoes. The Rotunda is considered to be the oldest preserved building in Sofia, which was built in the early IV century.
The third video in this series is dedicated to a less-known tomb near the Haskovo village – Alexandrovo. Its size is impressive and the frescoes in it are well preserved. Next to it is the Museum of Thracian Art which houses one of the first processed gold in the world.
This campaign will create an intriguing series that is interesting on its own. Over time, it can be supplemented with more episodes from different locations and in different seasons. The sites were filmed in a professional and beautiful way. In this way, the goal is to strengthen the image of Bulgaria as a magnificent place filled with many places to travel. The sites and places for filming are chosen in close coordination of the tour guide guild.
The project is implemented by the production company IVAN RADEV STUDIO. The company brings together professionals with over 10 years of experience in television and advertising. The company`s activity includes the development of concepts and scenarios for TV shows, series and commercials, organizing and conducting events of various kinds. Over the years, the team has worked on over 60 different shows and series, has developed scripts for some of the funniest and most watched reality formats and shows in Bulgaria, as well as some of the most successful and memorable TV commercials and events. The total value of the whole project is BGN 29,940.
The campaign was launched first on the social channels of the Ministry of Tourism. The videos are in Bulgarian and with English subtitles. They are marked below with the corresponding active links:
Official website of the Ministry of Tourism in the section Video Gallery:
Eastern Rhodopes – the canyon and the Arda river valley
