On 25 February, Tourism Minister Miroslav Borshosh received United Nations World Tourism Organization (UN Tourism) Secretary-General Zurab Pololikashvili at an official meeting in Sofia, the press centre of the line ministry said. The two signed a letter of intent, officially approving Bulgaria as the host of the ninth edition of the UN Tourism Global Conference on Wine Tourism. The south-central city of Plovdiv will host the Conference.
Minister Borshosh stressed the importance of this partnership for the development of Bulgarian tourism and maintaining international dialogue in the sector. “By organizing the prestigious conference in Bulgaria, we are giving our ancient wine culture a chance to be worthily presented to the world, and this recognition from the World Organization for our country is fully deserved”, he said during the conversation.
The main topics during the official meeting between Miroslav Borshosh and Zurab Pololikashvili were the sustainability of the sector, investments in the region, joint initiatives in education, the promotion of the rich Bulgarian cultural and historical heritage and the positioning of Bulgaria on the world tourism map as a leader in the field of wine tourism in Southeast Europe.
Bulgaria is an active member of UN Tourism and is currently on its Executive Board with a mandate until the end of 2027. UN Tourism is the most significant and influential international organization in the field of tourism, and Bulgaria has been a member since 1976.